{"id":6907,"date":"2020-04-17T14:10:15","date_gmt":"2020-04-17T14:10:15","guid":{"rendered":"https:\/\/feedback4sports.com\/fitnessbranche-in-de-spotlights\/"},"modified":"2025-03-13T08:44:53","modified_gmt":"2025-03-13T08:44:53","slug":"fitnessbranche-im-rampenlicht","status":"publish","type":"post","link":"https:\/\/feedback4sports.com\/de\/fitnessbranche-im-rampenlicht\/","title":{"rendered":"Fitnessbranche im Rampenlicht \u2013 Applaus f\u00fcr NL Actief"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; el_class=&#8220;extra-margin-desktop&#8220;][vc_column][vc_separator color=&#8220;custom&#8220; border_width=&#8220;6&#8243; accent_color=&#8220;#21b2d8&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1569840694595{margin-top: -70px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1569840700387{margin-top: 0px !important;margin-bottom: -40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_single_image image=&#8220;301&#8243; img_size=&#8220;25px&#8220; css=&#8220;.vc_custom_1569840523840{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8220;][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1571223562802{margin-top: 0px !important;padding-top: 0px !important;}&#8220;][vc_column css=&#8220;.vc_custom_1569840551235{margin-top: 0px !important;padding-top: 0px !important;}&#8220;]<style>#breadcrumb-6add8cc3a6707 li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6add8cc3a6707\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>Fitnessbranche im Rampenlicht \u2013 Applaus f\u00fcr NL Actief<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8220;&#8220;]<\/p>\n<h1>Fitnessbranche im Rampenlicht \u2013 Applaus f\u00fcr NL Actief<\/h1>\n<p>Die Coronakrise trifft die Fitnessbranche hart \u2013 doch wie gehen wir damit um? NL Actief-Direktor Ronald Wouters, einer unserer f\u00fcnf Partner, war k\u00fcrzlich zu Gast in der Radiosendung von BNR. Dort sprach er \u00fcber die Bedeutung der Kommunikation mit Kunden. Dem stimmen wir voll und ganz zu! Mehr noch \u2013 wir tragen gerne dazu bei.<\/p>\n<p style=\"text-align: center;\">Wouters: <em>\u201eDie Kommunikation mit Kunden ist wichtig \u2013 das Erkl\u00e4ren des \u201aWarum?\u2018. Wenn man das gut macht und eine starke Beziehung zu seinen Kunden hat, kann man gemeinsam nach einer L\u00f6sung suchen.\u201c<\/em><\/p>\n<p><a href=\"https:\/\/www.bnr.nl\/player\/archief\/20200415071900300\" target=\"_blank\" rel=\"noopener noreferrer\">Hier<\/a> kannst du das Interview auf BNR anh\u00f6ren.<\/p>\n<p>Unsere Forschungsergebnisse best\u00e4tigen diese Aussagen: Je besser die Beziehung zu den Kunden \u2013 also je h\u00f6her dein NPS \u2013, desto gr\u00f6\u00dfer ist die Loyalit\u00e4t der Mitglieder, ihr Abonnement beizubehalten und weiter zu bezahlen. In diese Beziehung zu investieren ist daher von unsch\u00e4tzbarem Wert \u2013 gerade in Krisenzeiten.<\/p>\n<p>Wouters war au\u00dferdem zu Gast in der TV-Sendung <em>Op1<\/em>. Sein Standpunkt? Die Fitnessbranche ist auf die neue 1,5-Meter-Gesellschaft eingestellt und bereit. Er betont:<\/p>\n<ul>\n<li>Abstandsregelungen lassen sich gut umsetzen \u2013 z. B. durch ein Leitsystem und das Sperren von Ger\u00e4ten..<\/li>\n<li>Hygienestandards in der Fitnessbranche waren schon immer hoch.<\/li>\n<li>Besucherstr\u00f6me k\u00f6nnen effizient gesteuert werden \u2013 etwa durch Apps und Zeitfenster f\u00fcr Trainingseinheiten.<\/li>\n<li>Trainer sind daran gew\u00f6hnt, klare Anweisungen zu geben.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">Wouters: <em>\u201eEs wurde ein Protokoll entwickelt, indem wir gemeinsam mit Unternehmern und Experten nach praktikablen L\u00f6sungen gesucht haben.\u201c<\/em><\/p>\n<p><a href=\"https:\/\/www.npostart.nl\/hoe-zien-hans-de-boer-en-ondernemers-de-anderhalvemetersamenleving-voor-zich\/16-04-2020\/POMS_BV_16085001\" target=\"_blank\" rel=\"noopener noreferrer\">Hier<\/a> kannst du das Interview in Op1 ab 09:53 ansehen.<\/p>\n<p>Wir von Feedback4Sports finden es gro\u00dfartig zu sehen, wie viele Unternehmer in der Branche kreative Initiativen entwickeln. M\u00f6chtest du wissen, wie deine Mitglieder die alternativen und erg\u00e4nzenden Angebote in dieser Coronazeit bewerten? Wir helfen dir gerne, dies herauszufinden.\u00a0<a href=\"https:\/\/feedback4sports.com\/?page_id=1747\"><u>Hier erf\u00e4hrst du mehr.<\/u><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Corona-Krise trifft die Fitnessbranche, aber wie gehen wir damit um? Wir w\u00e4ren kein Forschungsinstitut, wenn wir nicht aus Neugier sofort Untersuchungen angestellt h\u00e4tten \u2013 unter anderem zur Zahlungsbereitschaft der Mitglieder w\u00e4hrend der Krise.<\/p>\n","protected":false},"author":74,"featured_media":6908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[51,50],"tags":[],"class_list":["post-6907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","category-nieuws-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fitnessbranche im Rampenlicht \u2013 Applaus f\u00fcr NL Actief - Feedback4Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/feedback4sports.com\/de\/fitnessbranche-im-rampenlicht\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitnessbranche im Rampenlicht \u2013 Applaus f\u00fcr NL Actief - Feedback4Sports\" \/>\n<meta property=\"og:description\" content=\"Die Corona-Krise trifft die Fitnessbranche, aber wie gehen wir damit um? 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