{"id":10847,"date":"2026-08-17T09:12:24","date_gmt":"2026-08-17T09:12:24","guid":{"rendered":"https:\/\/feedback4sports.com\/?p=10847"},"modified":"2026-08-17T09:12:24","modified_gmt":"2026-08-17T09:12:24","slug":"from-happy-members-to-new-members","status":"publish","type":"post","link":"https:\/\/feedback4sports.com\/en\/from-happy-members-to-new-members\/","title":{"rendered":"From happy Members to new Members"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;extra-margin-desktop&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;6&#8243; accent_color=&#8221;#21b2d8&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1569840694595{margin-top: -70px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840700387{margin-top: 0px !important;margin-bottom: -40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;302&#8243; img_size=&#8221;25px&#8221; css=&#8221;.vc_custom_1569840523840{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1571223562802{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840551235{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<style>#breadcrumb-6ab1d4f437c6f li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6ab1d4f437c6f\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>From happy Members to new Members<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>From happy Members to new Members<\/h1>\n<p>Somewhere in your member base are people who give you a 9 or 10. These are enthusiastic members who might train three times a week.<\/p>\n<p>Did you know enthusiastic members are your cheapest marketing channel?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Who exactly is your promoter?<\/h2>\n<p>A promoter is a member who scores you a 9 or 10 on the NPS question, &#8220;how likely are you to recommend us?&#8221; That&#8217;s not random satisfaction: these are members so enthusiastic they&#8217;re already talking you up on their own. The only catch is they usually do it at the bar, not out in the world.<\/p>\n<p>We&#8217;re happy to help you get insight into how you&#8217;re scoring with your members, and how to improve it. No digging through spreadsheets or guessing based on &#8220;who looks happy.&#8221; We show you clearly who your promoters, passives, and detractors are.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;10849&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Why word of mouth wins<\/h2>\n<p>With an ad, you tell your own story. An enthusiastic member talking about you is sharing their own experience. That difference is measurable: worldwide, 92% of consumers trust a recommendation from friends or family more than any other form of advertising (source: Nielsen, Global Trust in Advertising).<\/p>\n<p>Luckily, you already have your promoters walking around your club. You just need to find them and give them a nudge in the right direction.<\/p>\n<h2>From score to action<\/h2>\n<p>Recognizing a promoter is step one. After that, it&#8217;s important to actually do something with it.<\/p>\n<p>Start small and thank your members for their feedback. That can be a quick message or a thank-you at the front desk. This moment of recognition alone strengthens the bond.<\/p>\n<p>Another good move is sharing member experiences on your website. This is easy to do through our software. Personal stories on your website confirm what you as a club promise.<\/p>\n<p>The most important step is getting enthusiastic members to take action. Let them know they can bring a friend along for free for a few trial sessions. This way, friends can see for themselves why your members are so enthusiastic about your club.<\/p>\n<h2>A real-world scenario<\/h2>\n<p>Say a club measures NPS every six months and finds it has twenty promoters. Instead of parking those promoters, the owner sends each of them a personal message.<\/p>\n<p>A little later, the owner asks if they&#8217;d enjoy introducing someone they know to the club for free. Five of them bring a new member along within a month. No ad budget spent, barely any effort involved. The club owner simply responded to a score, and used it smartly.<\/p>\n<p>Want to attract new members this easily too? We&#8217;re happy to help![\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#40B1D9&#8243; gradient_custom_color_2=&#8221;#40B1D9&#8243; shape=&#8221;square&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Ffeedback4sports.com%2Fen%2Fcontact%2F&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Frequently asked questions<\/h2>\n<p>[\/vc_column_text][vc_toggle title=&#8221;What is an NPS promoter? &#8221; css=&#8221;&#8221;]An NPS promoter is a member who scores a 9 or 10 on the question, &#8220;How likely are you to recommend us?&#8221; We call them promoters because they&#8217;re already talking positively about your club before you even ask.[\/vc_toggle][vc_toggle title=&#8221;How do I identify promoters among my members? &#8221; css=&#8221;&#8221;]Promoters are the members who give a 9 or 10 on the NPS question. With Feedback4Sports you see that score automatically per member, without having to manually piece together who&#8217;s satisfied and who actually says so.[\/vc_toggle][vc_toggle title=&#8221;How do I use happy members to attract new members for my sports club? &#8221; css=&#8221;&#8221;]Approach your promoters personally and thank them for their feedback. Then let them know they can bring a friend along for a few free trial sessions. Because they&#8217;re already convinced of your club, that step doesn&#8217;t feel like a sales pitch to them; it feels like an honest recommendation.[\/vc_toggle][vc_toggle title=&#8221;How do I generate more leads for my gym through word of mouth? &#8221; css=&#8221;&#8221;]Pull promoters from your NPS data and activate that group specifically: let them bring a friend along for free for a few trial sessions. Because the recommendation comes from a happy member instead of an ad, the chance that a friend also becomes a member is significantly higher. And all without extra ad budget.<\/p>\n<p>Your NPS data is already full of people who&#8217;d recommend your club to anyone. The question isn&#8217;t whether you have promoters. The question is when you&#8217;re finally going to call them.[\/vc_toggle][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how to identify promoters from your NPS data and turn them into word-of-mouth marketing. We give you practical tips for sports clubs.<\/p>\n","protected":false},"author":77,"featured_media":10849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Happy Members to New Members | Feedback4Sports<\/title>\n<meta name=\"description\" content=\"Discover how to identify promoters from your NPS data and turn them into word-of-mouth marketing. 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