{"id":11175,"date":"2026-11-03T12:47:15","date_gmt":"2026-11-03T12:47:15","guid":{"rendered":"https:\/\/feedback4sports.com\/?p=11175"},"modified":"2026-11-03T12:47:15","modified_gmt":"2026-11-03T12:47:15","slug":"higher-member-retention-as-the-foundation-for-growth","status":"publish","type":"post","link":"https:\/\/feedback4sports.com\/en\/higher-member-retention-as-the-foundation-for-growth\/","title":{"rendered":"Higher member retention as the foundation for growth"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;extra-margin-desktop&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;6&#8243; accent_color=&#8221;#21b2d8&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1569840694595{margin-top: -70px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840700387{margin-top: 0px !important;margin-bottom: -40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;302&#8243; img_size=&#8221;25px&#8221; css=&#8221;.vc_custom_1569840523840{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1571223562802{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840551235{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<style>#breadcrumb-6aeb9cddc6c8a li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6aeb9cddc6c8a\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>Higher member retention as the foundation for growth<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><span class=\"TextRun SCXW41861977 BCX0\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\">Higher<\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\"> member <\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\">retention<\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\"> as <\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\">the<\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\"> foundation <\/span><span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\">for<\/span> <span class=\"NormalTextRun SCXW41861977 BCX0\" data-ccp-parastyle=\"heading 1\">growth<\/span><\/span><span class=\"EOP Selected SCXW41861977 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<span data-contrast=\"auto\">The members who stay are coming more often. That may be the best takeaway from two major reports on the fitness industry for 2026.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">ABC Fitness looked at more than 13,000 fitness businesses with a combined 35.5 million members. The HFA report mapped the European market. Both reports share the same message: growth doesn\u2019t come from recruiting harder, but from taking better care of the members you already have.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;11177&#8243; img_size=&#8221;210&#215;176&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Your core gets stronger<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In the first five months of 2026, gyms saw 9 percent fewer new members and 8 percent more cancellations. Yet the number of visits stayed the same. So the members who stay are working out more often than before.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That makes every member more valuable. It also makes it more important than ever to know what\u2019s going on with your members. The HFA report shows this too. The best performing clubs keep 31 cents in profit for every euro of revenue, compared to an average of 22 cents. Not because they grow the fastest, but because they get more out of the members they already have.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Members stay for each other<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Members join for the club, but they stay for the people. According to ABC Fitness, 67 percent of members say a sense of community is their biggest driver for staying motivated and keeping it up. That\u2019s a full 12 percent more than last year. The HFA report confirms it: nearly 3 out of 4 people who work out say a group helps them stick with it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You can see this especially clearly in boutique studios. They gained 5 percent fewer new members, but visits rose by no less than 27 percent. Members know the trainer and the people next to them. They\u2019re missed when they don\u2019t show up. That\u2019s striking, because studio members often pay the highest price. What matters is whether members feel it\u2019s worth their money.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">You only know when you ask<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Does a member feel at home? Do they think your club is worth the money? And what does a member need to keep coming back with pleasure? Visit numbers can\u2019t answer that. Your members can.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We help you ask how things are going at set moments in the member journey. That way you always know what your members value and what could be better. You follow up with members personally and make targeted improvements, before they drop out.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That\u2019s how we help you build a loyal core that stays and a stable foundation for your club.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Strong member retention starts with listening. Curious what your members really think? Schedule a no-obligation introduction or give us a call.<\/span>[\/vc_column_text][vc_btn title=&#8221;Contact us&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#40B1D9&#8243; gradient_custom_color_2=&#8221;#40B1D9&#8243; shape=&#8221;square&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Ffeedback4sports.com%2Fen%2Fcontact%2F&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What do ABC Fitness and the HFA Report 2026 say about member retention? The numbers, what they mean and what your club can do tomorrow.<\/p>\n","protected":false},"author":77,"featured_media":11177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-11175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growing with members who stay | Feedback4Sports<\/title>\n<meta name=\"description\" content=\"What do ABC Fitness and the HFA Report 2026 say about member retention? 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