{"id":8614,"date":"2025-05-26T13:30:28","date_gmt":"2025-05-26T13:30:28","guid":{"rendered":"https:\/\/feedback4sports.com\/?p=8614"},"modified":"2025-05-26T13:30:28","modified_gmt":"2025-05-26T13:30:28","slug":"why-movement-gym-has-no-customers","status":"publish","type":"post","link":"https:\/\/feedback4sports.com\/en\/why-movement-gym-has-no-customers\/","title":{"rendered":"Why Movement Gym has no customers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;extra-margin-desktop&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;6&#8243; accent_color=&#8221;#21b2d8&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1569840694595{margin-top: -70px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840700387{margin-top: 0px !important;margin-bottom: -40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;301&#8243; img_size=&#8221;25px&#8221; css=&#8221;.vc_custom_1569840523840{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1599551886679{margin-top: -50px !important;padding-top: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840551235{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<style>#breadcrumb-6a14ef1f57f67 li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6a14ef1f57f67\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>Why Movement Gym has no customers<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Why Movement Gym has no customers<\/h1>\n<h2>And yet they\u2019re the most customer-focused club in the Netherlands<\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#000000&#8243;][vc_column_text css=&#8221;&#8221;]At Movement Gym in Amersfoort, it\u2019s not just an empty marketing phrase.<br \/>\nIt\u2019s the core of their approach. In January 2025, the club was crowned &#8216;<em>Most Customer-Focused Fitness Club in the Netherlands 2024&#8242;<\/em> at the Dutch Fitness Awards.<\/p>\n<p>Not for the newest machines. Not for the lowest price. But for genuine care and personal attention.<\/p>\n<p>That alone was reason enough for Feedback4Sports to visit. We spoke with Customer Success Manager Daan Kortink, the two owners Stanley Bakker and Damir Wijdenes, and intern Thomas Broomans.<\/p>\n<p>What did we find? A club where everything fits. Right down to the smallest details.<\/p>\n<h2>A gym you want to stay at<\/h2>\n<p>Movement Gym is not your average fitness center. It\u2019s a five-floor experience.<\/p>\n<p>In the basement: tranquility, with wellness facilities and modern locker rooms. On the ground floor: a lounge, bar, workspaces, and even a hair salon, massage room, and business coaching.<\/p>\n<p>And upstairs? Everything for cardio, strength training, and group classes, featuring equipment from TechnoGym and others. Even eating healthy is easy: restaurant B.A.S. serves fresh lunches right in the lounge.<\/p>\n<p>The club originally started as Movement Club the go-to place for Personal Training and Coaching. Here, guests build a healthier lifestyle in just 3 to 6 months, with expert support. Afterwards, they either continue at Movement Club or transition to Movement Gym, ready to train independently, with knowledge, motivation, and confidence.<\/p>\n<h2>Mindset as a foundation \u2013 not an afterthought<\/h2>\n<p>Daan puts it simply: \u201cIt all starts with attitude. Our people make the difference.\u201d<\/p>\n<p>That\u2019s why internal hospitality training is part of the culture. Everyone is aligned, not because they have to be, but because it supports the mission: making every guest feel seen, safe, and welcome.<\/p>\n<h2>Feedback is gold \u2013 if you act on it<\/h2>\n<p>The team listens actively every single day. They pick up signals directly and through Feedback4Sports. Everything is followed up immediately, no matter how small. Each week, the management team discusses three fixed topics:<\/p>\n<ol>\n<li>NPS trends (yearly, weekly, and 12-week average)<\/li>\n<li>Qualitative feedback \u2013 what can be addressed right away?<\/li>\n<li>An inspiring customer story \u2013 shared with the full team<\/li>\n<\/ol>\n<p>Results are shared with all employees. Everyone knows where they stand and where they\u2019re headed.<\/p>\n<h2>Stronger together: the Elevator Group<\/h2>\n<p>Movement Gym actively involves guests in developing the club through the Elevator Group, a permanent panel of 150 engaged members who share ideas and help shape decisions.<\/p>\n<p>This way, they receive valuable input that is used immediately.<\/p>\n<h2>Moments of joy make the difference<\/h2>\n<p>New members receive a small surprise after a few workouts. Like a free protein shake. Not advertised. Not promised. Just because it\u2019s fun!<\/p>\n<p>\u201cIt doesn\u2019t have to cost much,\u201d says Daan. \u201cIt\u2019s the gesture that counts. Maybe in the future we\u2019ll give staff the freedom to create these moments themselves.\u201d<\/p>\n<h2>Prevention beats cancellation<\/h2>\n<p>Intern Thomas is researching why members drop out \u2013 and how to predict it. His goal? Spot patterns, recognize signals, and take timely action. That way, Movement Gym becomes not just a great place to join \u2013 but also to stay.<\/p>\n<h2>It all comes down to attention<\/h2>\n<p>Even during lunch, one word keeps coming back: <em>guests<\/em>. Not <em>customers<\/em>. Not <em>members<\/em>.<\/p>\n<p>That conscious word choice says everything about this club. Here, it\u2019s about how you feel.<\/p>\n<p>Their secret? They listen. And they do something with what they hear.<\/p>\n<p><strong>That\u2019s exactly what makes Movement Gym the most customer-focused fitness club in the Netherlands.<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1631609727251{margin-top: 50px !important;}&#8221;][vc_single_image image=&#8221;8644&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>At Movement Gym, you&#8217;re not a customer but a guest. Discover how attention, feedback and connection made them the most customer-focused gym.<\/p>\n","protected":false},"author":77,"featured_media":8641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No customers, just great service: this is Movement Gym<\/title>\n<meta name=\"description\" content=\"At Movement Gym, you&#039;re not a customer but a guest. 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