{"id":9732,"date":"2025-10-07T07:32:12","date_gmt":"2025-10-07T07:32:12","guid":{"rendered":"https:\/\/feedback4sports.com\/?p=9732"},"modified":"2025-10-07T07:32:12","modified_gmt":"2025-10-07T07:32:12","slug":"azzurro-wellness","status":"publish","type":"post","link":"https:\/\/feedback4sports.com\/en\/azzurro-wellness\/","title":{"rendered":"Azzurro Wellness is all about being together"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;extra-margin-desktop&#8221;][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;6&#8243; accent_color=&#8221;#21b2d8&#8243;][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1569840694595{margin-top: -70px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840700387{margin-top: 0px !important;margin-bottom: -40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;301&#8243; img_size=&#8221;25px&#8221; css=&#8221;.vc_custom_1569840523840{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1599551886679{margin-top: -50px !important;padding-top: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1569840551235{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<style>#breadcrumb-6ab1f9818327d li::after { content: \"\u00bb\" }<\/style><ol class=\"wwp-vc-breadcrumbs \" id=\"breadcrumb-6ab1f9818327d\"><li class=\"visited\"><a href=\"\/\">Home<\/a><\/li><li class=\"current\"><span>Azzurro Wellness is all about being together<\/span><\/li><\/ol>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Azzurro Wellness is all about being together<\/h1>\n<h2>This is how Azzurro builds a club everyone wants to be part of<\/h2>\n<p>[\/vc_column_text][vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; el_width=&#8221;10&#8243; accent_color=&#8221;#000000&#8243;][vc_column_text css=&#8221;&#8221;]The moment you walk into Azzurro Wellness, you notice it right away: this is no ordinary gym. In the lounge, you smell fresh coffee, people are chatting, and the atmosphere is warm and relaxed. \u201cResults are sometimes secondary here,\u201d says co-owner Harry Schuit. \u201cPeople stay because they feel seen.\u201d The numbers prove it: for over 15 years, the turnover has been below 18%.<\/p>\n<h3>Customer satisfaction: it starts at the door<\/h3>\n<p>Azzurro doesn\u2019t just measure satisfaction with an NPS score but also by member attendance at the club. \u201cEncouraging usage is our most important task. A member who doesn\u2019t show up doesn\u2019t feel connected and won\u2019t become an ambassador.\u201d Azzurro uses feedback to understand why members do or don\u2019t come and what they need. Based on this, the club immediately implements concrete improvements.<\/p>\n<h3>Hospitality as second nature<\/h3>\n<p>The team isn\u2019t made up solely of fitness professionals but also of people with backgrounds in healthcare, aviation, and hospitality. \u201cA smile, a personal greeting, or simply asking a follow-up question: that\u2019s what makes the difference.\u201d The social aspect goes even further. \u201cWe bring people together by listening carefully and connecting shared interests or goals. Then the staff step back and let the interaction happen. This is also called <em>bridging<\/em>. It connects members not only with us but also with each other. That\u2019s how friendships are born,\u201d explains Harry Schuit.<\/p>\n<h3>A warm welcome<\/h3>\n<p>To help new members feel at home, the club organizes a social event every quarter. Over a drink, new members meet each other and get to know the club. \u201cWe share our story, but more importantly: we bring people together. From there, they naturally keep in touch.\u201d<\/p>\n<h3>Feedback that motivates<\/h3>\n<p>With Feedback4Sports, feedback becomes concrete and visible. Appreciation for our instructors and group programs often comes up. But so do the friendly welcome at reception and the childcare services. Every quarter, the key insights are shared with the team, including quotes. This keeps the team sharp, engaged, and motivated. Response rates are around 15%, but the goal is 20%. \u201cWe want to involve members even more so that more people make their voices heard.\u201d<\/p>\n<h3>Looking ahead and growing<\/h3>\n<p>With a 3,000 m\u00b2 facility on a 10,000 m\u00b2 site, maintenance is a big task, and sustainability is a constant focus. That sometimes causes inconvenience, but by communicating upfront through posters, newsletters, and the app, there\u2019s plenty of understanding. \u201cActive expectation management makes a huge difference.\u201d<\/p>\n<p>Whether you come in for training, rehabilitation, or simply a cup of coffee: at Azzurro, it\u2019s all about togetherness. Feedback helps us continuously improve that experience \u2013 and ensures members walk through the door even on days when they might not really feel like it.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1631609727251{margin-top: 50px !important;}&#8221;][vc_single_image image=&#8221;9764&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Not a standard gym, but a club where hospitality and feedback come together. Discover how Azzurro Wellness inspires and connects its members.<\/p>\n","protected":false},"author":77,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-9732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Azzurro Wellness builds a close-knit community<\/title>\n<meta name=\"description\" content=\"Not a standard gym, but a club where hospitality and feedback come together. 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