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Customer satisfaction: The Foundation of Sports Marketing

Did you know that the foundation of successful sports marketing isn’t just about recruiting new members? Member retention is the cornerstone of your marketing strategy. Prioritize customer satisfaction, as enthusiastic members stay with your club and spread the word.

Enthusiastic members are invaluable: they are your best marketing tool. Using customer satisfaction surveys through the Net Promoter Score, we help you uncover what makes your members happy, ensuring they remain members and bring friends along.

The fitness sector is ideal for customer satisfaction research. Together, we reveal what members truly think. This insight is translated into concrete action points for an improved customer experience. The result is higher member retention, lower churn, and more leads. Measuring the Net Promoter Score provides crucial insights into your members’ loyalty.

Make sure members join with enthusiasm and stay enthusiastic, regardless of how long they’ve been members. Enthusiastic members are the best ambassadors for your club.

Reduce Cancellations and Increase

Customer Satisfaction

A 5% Improvement in Retention Increases Profitability by 25-125%

Member recruitment through sports marketing, automated member administration, and sports apps are well-developed and widely available. Unfortunately, many fitness centers still experience high member attrition, with 30 to 50% of all memberships lasting only one year. There is little visibility into customer experiences, and customer excellence is still in its infancy in the fitness sector. However, professionalism is on the rise, driven by several industry trailblazers.

Customer satisfaction surveys using the Net Promoter Score (NPS) help you gain deep insights into employee loyalty, customer loyalty, and areas for improvement.

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Kickbox Institute
Sjabbens Sport & Health
Gym Tonic
The Fitness Lounge
Fitness365
Sportcentrum Oudenrijn
Fitnesscentrum Geldermalsen
HealthclubNU
Willemsen Sport
Sport-Natural Boutique
Healthcenter Culemborg
SWEAT Healthcenter
Pleizier Sport en Fitness
Ketelaar Sport
Sport Natural
Sport Accent
FormUpgrade
The Body Company
Max Health Club aan de Vliet
Sjahto Sportcentrum
Daily-Fit
The Training Club
Fitness Paradise
GoHealth Clubs
Fitness Ten Boer
UltimateFit
Fysio2Fit
Better Bodies
Ten Tije Sport
Health & Sports Club Vouershof
JM Sports Company
Atrium Sport & Health
Fit Skillz
VES
Max Health Club
MyPelvi
Boutique Karakter
LaVita Lifestyleclub
De Leyens Fitness & Health
My'35
Sport- & Lifestyle Center Balans
The Gym
Movement Gym
CrossFit Hoofddorp
Green Fit
Mulder Sport
Healthclub Juliën
Victorie Plaza
Healthcenter
Gymnasion
Physiq
The Factory Sport en Fun
ABC Fitstudio
Fitland
My Move
FeelGoodClub Aerofitt
Have Fun Fitness
My Life
PLAZA Fit & Healthclub
The Upper Club
Fitness4me
The Blue Lifestyle Club
Gamerensport
Corpus Milon Clubs
Fitnesscentrum Roden
Bent Sports
Lijfkracht
Vitaal Sport
TEN Meerssen
SlimBezig!
Delta Sportcentrum
Intension
DeMIX Fitness & Leefstijl
Fitnessclub Easy Active
Club Karakter
Piazza Sports
Medifit Healthclub
One Life RX Sports
Q-FITLIFE
Aerofit Healthclub
Club The Chariot
Health Club Jordaan
Lifecity

Contact us

Curious about what your customers experience and how you can guide and enthuse them even more intensively? Contact us: we are happy to join the ‘battle’ with you.