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Customer satisfaction: The Foundation of Sports Marketing

Did you know that the foundation of successful sports marketing isn’t just about recruiting new members? Member retention is the cornerstone of your marketing strategy. Prioritize customer satisfaction, as enthusiastic members stay with your club and spread the word.

Enthusiastic members are invaluable: they are your best marketing tool. Using customer satisfaction surveys through the Net Promoter Score, we help you uncover what makes your members happy, ensuring they remain members and bring friends along.

The fitness sector is ideal for customer satisfaction research. Together, we reveal what members truly think. This insight is translated into concrete action points for an improved customer experience. The result is higher member retention, lower churn, and more leads. Measuring the Net Promoter Score provides crucial insights into your members’ loyalty.

Make sure members join with enthusiasm and stay enthusiastic, regardless of how long they’ve been members. Enthusiastic members are the best ambassadors for your club.

Reduce Cancellations and Increase

Customer Satisfaction

A 5% Improvement in Retention Increases Profitability by 25-125%

Member recruitment through sports marketing, automated member administration, and sports apps are well-developed and widely available. Unfortunately, many fitness centers still experience high member attrition, with 30 to 50% of all memberships lasting only one year. There is little visibility into customer experiences, and customer excellence is still in its infancy in the fitness sector. However, professionalism is on the rise, driven by several industry trailblazers.

Customer satisfaction surveys using the Net Promoter Score (NPS) help you gain deep insights into employee loyalty, customer loyalty, and areas for improvement.

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Mulder Sport
Aerofit Healthclub
SlimBezig!
The Fitness Lounge
Sport-Natural Boutique
Atrium Sport & Health
My Life
Max Health Club
Lijfkracht
Fitland
Sport- & Lifestyle Center Balans
Health & Sports Club Vouershof
FeelGoodClub Aerofitt
Kickbox Institute
SWEAT Healthcenter
Fitness Paradise
ABC Fitstudio
The Upper Club
DeMIX Fitness & Leefstijl
Club Karakter
Healthcenter
The Factory Sport en Fun
LaVita Lifestyleclub
The Body Company
One Life RX Sports
VES
Fit Skillz
TEN Meerssen
Gamerensport
Sportcentrum Oudenrijn
Vitaalclub Juliën
Ketelaar Sport
Healthclub Juliën
Sjabbens Sport & Health
JM Sports Company
Daily-Fit
Gym Tonic
The Fitnessclub Delft
MyPelvi
Q-FITLIFE
Fitnesscentrum Roden
Fitness4me
Lifestyle Healthcenter Gennep
The Training Club
Sjahto Sportcentrum
Have Fun Fitness
HealthclubNU
Willemsen Sport
Ten Tije Sport
UltimateFit
Physiq
Lifecity
Max Health Club aan de Vliet
My Move
Corpus Milon Clubs
Fitnesscentrum Geldermalsen
PLAZA Fit & Healthclub
Fysio2Fit
The Gym
FormUpgrade
Piazza Sports
De Leyens Fitness & Health
Fitness Ten Boer
Fitness365
Health Club Jordaan
Medifit Healthclub
Victorie Plaza
Club The Chariot
Fitnessclub Easy Active
The Blue Lifestyle Club
Sport Accent
Intension
Gymnasion
Boutique Karakter
Delta Sportcentrum
Movement Gym
Sport Natural
Better Bodies
Purazen gym
Green Fit
GoHealth Clubs
Healthcenter Culemborg
Pleizier Sport en Fitness
CrossFit Hoofddorp
Vitaal Sport
Bent Sports
My'35

Contact us

Curious about what your customers experience and how you can guide and enthuse them even more intensively? Contact us: we are happy to join the ‘battle’ with you.