Customer satisfaction: The Foundation of Sports Marketing

Did you know that the foundation of successful sports marketing isn’t just about recruiting new members? Member retention is the cornerstone of your marketing strategy. Prioritize customer satisfaction, as enthusiastic members stay with your club and spread the word.

Enthusiastic members are invaluable: they are your best marketing tool. Using customer satisfaction surveys through the Net Promoter Score, we help you uncover what makes your members happy, ensuring they remain members and bring friends along.

The fitness sector is ideal for customer satisfaction research. Together, we reveal what members truly think. This insight is translated into concrete action points for an improved customer experience. The result is higher member retention, lower churn, and more leads. Measuring the Net Promoter Score provides crucial insights into your members’ loyalty.

Make sure members join with enthusiasm and stay enthusiastic, regardless of how long they’ve been members. Enthusiastic members are the best ambassadors for your club.

Reduce Cancellations and Increase

Customer Satisfaction

A 5% Improvement in Retention Increases Profitability by 25-125%

Member recruitment through sports marketing, automated member administration, and sports apps are well-developed and widely available. Unfortunately, many fitness centers still experience high member attrition, with 30 to 50% of all memberships lasting only one year. There is little visibility into customer experiences, and customer excellence is still in its infancy in the fitness sector. However, professionalism is on the rise, driven by several industry trailblazers.

Customer satisfaction surveys using the Net Promoter Score (NPS) help you gain deep insights into employee loyalty, customer loyalty, and areas for improvement.

Kickbox Institute
Gym Tonic
Green Fit
CrossFit Hoofddorp
JM Sports Company
Club Karakter
SWEAT Healthcenter
My Move
Victorie Plaza
Willemsen Sport
Boutique Karakter
Sjabbens Sport & Health
The Blue Lifestyle Club
De Leyens Fitness & Health
My Life
Healthcenter Culemborg
Club The Chariot
Health & Sports Club Vouershof
Delta Sportcentrum
Sport Accent
Max Health Club
Max Health Club aan de Vliet
GoHealth Clubs
Medifit Healthclub
Fit Skillz
Fitnessclub Easy Active
DeMIX Fitness & Leefstijl
Pleizier Sport en Fitness
Ten Tije Sport
Sport-Natural Boutique
Vitaal Sport
Sport- & Lifestyle Center Balans
ABC Fitness
Corpus Milon Clubs
The Factory Sport en Fun
The Body Company
The Training Club
Bent Sports
PLAZA Fit & Healthclub
Fitnesscentrum Geldermalsen
Sport Natural
Sjahto Sportcentrum
Health Club Jordaan
Fitnesscentrum Roden
Atrium Sport & Health
One Life RX Sports
Mulder Sport
The Fitness Lounge
Ketelaar Sport
Aerofit Healthclub
Piazza Sports

Contact us

Curious about what your customers experience and how you can guide and enthuse them even more intensively? Contact us: we are happy to join the ‘battle’ with you.