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Customer satisfaction: The Foundation of Sports Marketing

Did you know that the foundation of successful sports marketing isn’t just about recruiting new members? Member retention is the cornerstone of your marketing strategy. Prioritize customer satisfaction, as enthusiastic members stay with your club and spread the word.

Enthusiastic members are invaluable: they are your best marketing tool. Using customer satisfaction surveys through the Net Promoter Score, we help you uncover what makes your members happy, ensuring they remain members and bring friends along.

The fitness sector is ideal for customer satisfaction research. Together, we reveal what members truly think. This insight is translated into concrete action points for an improved customer experience. The result is higher member retention, lower churn, and more leads. Measuring the Net Promoter Score provides crucial insights into your members’ loyalty.

Make sure members join with enthusiasm and stay enthusiastic, regardless of how long they’ve been members. Enthusiastic members are the best ambassadors for your club.

Reduce Cancellations and Increase

Customer Satisfaction

A 5% Improvement in Retention Increases Profitability by 25-125%

Member recruitment through sports marketing, automated member administration, and sports apps are well-developed and widely available. Unfortunately, many fitness centers still experience high member attrition, with 30 to 50% of all memberships lasting only one year. There is little visibility into customer experiences, and customer excellence is still in its infancy in the fitness sector. However, professionalism is on the rise, driven by several industry trailblazers.

Customer satisfaction surveys using the Net Promoter Score (NPS) help you gain deep insights into employee loyalty, customer loyalty, and areas for improvement.

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The Fitness Lounge
Mulder Sport
Fitness Paradise
Q-FITLIFE
Fitness365
DeMIX Fitness & Leefstijl
Intension
CrossFit Hoofddorp
GoGo Fit Boutique Lifestyle Club
Healthclub Juliën
Health & Sports Club Vouershof
Sport- & Lifestyle Center Balans
Pleizier Sport en Fitness
Max Health Club
Health Club Jordaan
Club The Chariot
The Training Club
My Life
Gym Tonic
Ketelaar Sport
Gamerensport
Atrium Sport & Health
FormUpgrade
Fitness4me
Fit Skillz
Boutique Karakter
SlimBezig!
One Life RX Sports
Fitnesscentrum Roden
Lijfkracht
Healthcenter
Delta Sportcentrum
Vitaal Sport
Fitnesscentrum Geldermalsen
Fitnessclub Easy Active
Healthcenter Culemborg
JM Sports Company
Fitland
The Factory Sport en Fun
SWEAT Healthcenter
Corpus Milon Clubs
Kickbox Institute
The Upper Club
Gymnasion
The Body Company
The Blue Lifestyle Club
TEN Meerssen
Sjabbens Sport & Health
Lifecity
Sport Accent
Victorie Plaza
HealthclubNU
Max Health Club aan de Vliet
Sjahto Sportcentrum
ABC Fitstudio
Bent Sports
Green Fit
GoHealth Clubs
Piazza Sports
My'35
De Leyens Fitness & Health
Ten Tije Sport
Daily-Fit
Willemsen Sport
My Move
Physiq
Medifit Healthclub
Club Karakter
Sport Natural
MyPelvi
VES
PLAZA Fit & Healthclub
Aerofit Healthclub
Sport-Natural Boutique

Contact us

Curious about what your customers experience and how you can guide and enthuse them even more intensively? Contact us: we are happy to join the ‘battle’ with you.