Prevent Cancellations: Improve Your Retention in Fitness
Did you know enthusiastic and satisfied members stay longer and reduce sales and marketing costs? That’s why focusing on your fitness center’s retention is essential. Providing excellent service and investing in customer satisfaction are the foundations of an engaged membership because effective sports marketing only works if you can retain your members.
From Customer Satisfaction Survey to Enthusiasm
Knowing what’s going on in your club is important. You achieve this by conducting customer satisfaction surveys within your club. These surveys help ensure that your fitness center continues to improve and that the number of enthusiastic members increases. These improvements lead to higher retention, more income, positive word-of-mouth, and a strong reputation in fitness. What more could you want?
The Benefits of Customer Satisfaction
Higher retention: satisfied customers remain members longer.
Lower costs: reduced spending on sports marketing and acquisition.
Word-of-mouth: enthusiastic members bring in new members.
Better reputation: positive reviews enhance your image.
Foundation for sports marketing: satisfied members form the basis of effective marketing.
Our Customer Survey Setup
Our surveys are based on the globally recognized Net Promoter Score (NPS): a simple yet powerful metric for customer loyalty. The NPS is based on a single question: “How likely would you be to recommend us to a friend or acquaintance?” Customers answer on a scale of 0 to 10.
- Promoters: members who give a score of 9 or 10
- Passives: members who give a score of 7 or 8
- Detractors: members who give a score of 0 to 6
The NPS is the difference between the percentage of promoters and detractors, resulting in a number between -100 and +100. The more customers that give a score of 9 or 10, the more loyal they are.
Integration with Fitness Systems
Our customer satisfaction survey is tailored to the fitness sector and can easily be linked to widely used fitness systems. This makes collecting and analyzing customer feedback seamlessly integrated into daily operations.
- Sportivity: Ensures that each survey is sent to the right customer at the right time, fully automated.
- Mywellness®: Customer feedback is quickly integrated into the Mywellness® app, providing you with immediate insights.
- ClubPlanner: Enhanced customer satisfaction surveys for even better knowledge about your members.
Would you like to know which other systems we integrate with? Contact us. We are happy to assist you.
