Feedback4Sports becomes part of Miles Research

Focus Feedback and Feedback4Sports are becoming part of Miles Research, the agency for strategic market research. This step adds more power, without anything changing for the clients we already serve.

With this step, we’re adding more strength to what’s already in place. You’ll keep working with the same platform, the same team and the same phone number. That stays. What’s new is that from now on, you can also come to us for other or more in-depth research.

More strength, more possibilities

Together with Miles Research, we’re becoming even stronger. Miles Research is a research agency with twenty years of experience and deep expertise in strategic research. And that opens up great opportunities:

“For us, one thing was really important: that Focus Feedback can grow without losing what works for our clients. At Miles Research, our platform, our team and the direct relationship with clients stay in place. What’s added is broader expertise and more room to keep developing. That means we’ll soon be able to help clients with more complex research questions too,” says Dave Wurms, CEO of Focus Feedback.

Eric Landwaard, CEO of Miles Research, also responded: “We’re incredibly excited about this partnership. The combination of Focus Feedback’s software and people, together with our research expertise, brings a lot of value for the clients of both organizations.”

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About Focus Feedback and Feedback4Sports Focus Feedback is a SaaS platform that asks customers and employees for feedback at the right moment. AI turns those answers into direct insight through clear dashboards, so organizations know what’s going on. Through Feedback4Sports, they do the same for the sports sector. Fitness clubs and gyms use the platform to gather feedback from their members. Together, they’re active in more than 50 countries, in sectors including consumer goods, construction and sports.

About Miles Research Miles Research is a Dutch research agency that has spent 20 years helping companies and organizations with strategic research among customers, employees and consumers. Miles Research works for brands including ABN AMRO, Achmea, De Nederlandsche Bank, PostNL, Stedin and NPO, and is ISO 27001 and ISO 27701 certified.