A winning marketing mix
Being online-fit is more than just running a social media ad or having a website. To grow faster, you need to think broader. As a fitness entrepreneur, you want to be present throughout the entire customer journey of a potential member.
- Build brand awareness
Increase your gym’s visibility with targeted social media ads, banners, and video campaigns.
- Help potential members make a decision
Offer content that highlights your facilities, location, and member testimonials to guide prospects in their decision-making process.
- Drive action
Use clear call-to-actions that encourage potential members to take the next step, like signing up for a trial session or membership.
- Turn members into fans
Focus on engaging with your members, surprising them, and gathering their stories. Highlighting your members as “local heroes” makes them a part of your success story..
By using the right online marketing mix, you’ll establish your presence at every stage of the customer journey. But here’s the catch: you need to know which levers to pull.
Feedback as social proof
Authentic content is becoming increasingly vital, including customer reviews. Using such genuine content is critical, especially as ad costs continue to rise. Your ambassadors are the heart of your message.
By showcasing positive member experiences in your marketing—through testimonials, quotes, or even an average rating—you create powerful social proof that convinces potential members to choose your gym. This is particularly important during the consideration phase.
Grow your gym faster
With years of experience in online marketing for the fitness industry, we know what works—and what doesn’t. What works? Real member stories. That’s why the partnership between Clickables and Feedback4Sports is so valuable.
Ready to take on the (online) challenge and grow stronger? Challenge accepted! Contact us or learn more on our website: www.clickables.nl
Support the #BeActive against cancer campaign! Help raise €75,000 for KWF by donating or participating.
The connection between your members and staff is one of the most essential aspects of creating member enthusiasm