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From happy Members to new Members

From happy Members to new Members

Somewhere in your member base are people who give you a 9 or 10. These are enthusiastic members who might train three times a week.

Did you know enthusiastic members are your cheapest marketing channel?

Who exactly is your promoter?

A promoter is a member who scores you a 9 or 10 on the NPS question, “how likely are you to recommend us?” That’s not random satisfaction: these are members so enthusiastic they’re already talking you up on their own. The only catch is they usually do it at the bar, not out in the world.

We’re happy to help you get insight into how you’re scoring with your members, and how to improve it. No digging through spreadsheets or guessing based on “who looks happy.” We show you clearly who your promoters, passives, and detractors are.

Why word of mouth wins

With an ad, you tell your own story. An enthusiastic member talking about you is sharing their own experience. That difference is measurable: worldwide, 92% of consumers trust a recommendation from friends or family more than any other form of advertising (source: Nielsen, Global Trust in Advertising).

Luckily, you already have your promoters walking around your club. You just need to find them and give them a nudge in the right direction.

From score to action

Recognizing a promoter is step one. After that, it’s important to actually do something with it.

Start small and thank your members for their feedback. That can be a quick message or a thank-you at the front desk. This moment of recognition alone strengthens the bond.

Another good move is sharing member experiences on your website. This is easy to do through our software. Personal stories on your website confirm what you as a club promise.

The most important step is getting enthusiastic members to take action. Let them know they can bring a friend along for free for a few trial sessions. This way, friends can see for themselves why your members are so enthusiastic about your club.

A real-world scenario

Say a club measures NPS every six months and finds it has twenty promoters. Instead of parking those promoters, the owner sends each of them a personal message.

A little later, the owner asks if they’d enjoy introducing someone they know to the club for free. Five of them bring a new member along within a month. No ad budget spent, barely any effort involved. The club owner simply responded to a score, and used it smartly.

Want to attract new members this easily too? We’re happy to help!

Frequently asked questions

What is an NPS promoter?

An NPS promoter is a member who scores a 9 or 10 on the question, “How likely are you to recommend us?” We call them promoters because they’re already talking positively about your club before you even ask.

How do I identify promoters among my members?

Promoters are the members who give a 9 or 10 on the NPS question. With Feedback4Sports you see that score automatically per member, without having to manually piece together who’s satisfied and who actually says so.

How do I use happy members to attract new members for my sports club?

Approach your promoters personally and thank them for their feedback. Then let them know they can bring a friend along for a few free trial sessions. Because they’re already convinced of your club, that step doesn’t feel like a sales pitch to them; it feels like an honest recommendation.

How do I generate more leads for my gym through word of mouth?

Pull promoters from your NPS data and activate that group specifically: let them bring a friend along for free for a few trial sessions. Because the recommendation comes from a happy member instead of an ad, the chance that a friend also becomes a member is significantly higher. And all without extra ad budget.

Your NPS data is already full of people who’d recommend your club to anyone. The question isn’t whether you have promoters. The question is when you’re finally going to call them.