Crackdown on Fake Reviews

Some time ago, we shared that, as of May 28, 2022, sharing fake reviews is legally prohibited. Are you still using fake reviews? If so, be aware that this is a punishable offense under the rules of the Dutch Authority for Consumers & Markets (ACM).

Last week, news broke that the ACM is actively monitoring the use of fake reviews. Following several consumer complaints, the ACM recently imposed a fine of €100,000 on a company found displaying fake reviews on its website.

With 90% of consumers relying on reviews before deciding to become a customer or purchase a product, ensuring that only genuine reviews are published is crucial. Authentic reviews provide clarity and trust, helping people make informed decisions during their purchase or customer journey.

The Solution

By using Focus Feedback, you can continuously measure your customers’ experiences and gather dozens to hundreds of authentic customer stories each month—all fully compliant with current regulations. Our stories widget is easy to implement on any website, ensuring you can showcase real feedback without worrying about fake reviews. Take control and build trust with the Focus Feedback stories widget.