How to handle positive feedback
Receiving feedback is fantastic! But did you know that both positive and negative feedback are of invaluable worth? Positive feedback offers great opportunities. Enthusiastic and loyal members are your secret weapon for attracting new ones. They already know your strengths. By exploring positive feedback, you discover how to stand out and continue meeting expectations.
Show appreciation
First and foremost, it’s essential to thank your members for their feedback. They take the time and effort to leave a response, which helps you move forward. Your members appreciate knowing that their feedback is valued and read. Send a sincere thank-you via email or reach out personally to thank them for their review. This can sometimes lead to unexpectedly great conversations!
Share the positivity
Sharing positive feedback has a significant impact, both internally and externally. Internally, you can share the NPS (Net Promoter Score) and written feedback to inspire and motivate staff to continually provide a better member experience. By regularly sharing feedback, employees can see how well they are performing and stay motivated to grow.
Additionally, it’s important to realize that we live in an age where the experiences of others are becoming increasingly important. Potential members often look for reviews or experiences before deciding to join or make a purchase. With our widget, you can easily share member feedback on your website, allowing prospective members to immediately see the value you offer.
Give extra attention
We all know it’s important to respond to less positive feedback, but why not go the extra mile for your positive members? By giving that little extra, you boost their enthusiasm. This keeps them coming back and makes them more likely to recommend you to others.
Service Recovery Paradox
The “Service Recovery Paradox” phenomenon revolves around customers who experience a problem, but where the issue is quickly and adequately resolved. They are often even more satisfied with the service than those for whom everything went smoothly from the start. Even when a mistake is made, if it is corrected well—sometimes exceeding expectations—it shows that you don’t have to be perfect. Making mistakes is fine, as long as you show you’re there to solve them. Unresolved issues, however, can cause significant damage. Trust is lost, and the customer will look for an alternative.
So, ensure your staff is always ready to help!